There is a reason why “Pics or It Didn’t Happen” is a popular social media meme. People don’t just want to read about something, they want to see it too.
Actually, that’s not all…. People want to see and experience authenticity. So, while visual storytelling has been around since the time of primitive man, now it’s a fast growing marketing trend, mainly thanks to the internet and social media. Businesses can use visual storytelling to let their audience experience the business in a multisensory way.