Harness The Power of Archetypes to Achieve Marketing Success

If you want to amplify the power of your marketing message, use the power of archetypes to tap into the roots of human desire.

The theory of archetypes is simple. All human cultures have similar themes – similar characters and stories that crop up again and again. Archetypes relate to the most important human characters, such as the warrior, the priest, the lover or the caregiver.

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