What Your Fonts Say about Your Business

You can describe typography as what language looks like, and since branding relies heavily on visual appeal, no business should ever underestimate the importance of choosing the right fonts. Just like the colours and the written style you use to represent your brand both online and offline, the fonts you choose will become a distinct part of your branding. Typically, you’ll be choosing a font when you design your brand’s logo and, at this point, you should take into account the important considerations involved in this decision. After all, as is the case with colour schemes, people experience different emotional reactions then they see certain fonts.

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How to Promote Your Brand with Engaging Storytelling

At the heart of effective brand building will always be engaging storytelling. Consumers will struggle to build affinity with a product or company, but a great story can help solidify certain qualities that the brand represents. Whether it is a commercial, a social media campaign, or a print advertisement, there are ways to use storytelling to convey a strong identity. Assuming you already have a business and product to offer, the following storytelling tips can be used to develop your brand. Continue reading “How to Promote Your Brand with Engaging Storytelling”