Storytelling as an Influencing Technique

Influencing: Storytelling

To tell a story that persuades listeners to take action, have a clear purpose and connect your narrative to your core message. Use humor and jokes cautiously, because your audience may not respond the way you expect, given different cultures, values, and backgrounds. Use these tips for telling a story as part of a business presentation.

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The Human Connection: Utilizing the Power of Storytelling in Business

In the cold and calculating, often male-dominated, world of business, the focus is often on logic and rational decisions. There is a tendency to shy away from revealing emotions to the general public, as this may be construed as a show of weakness rather than strength. While this may be true in some aspects of life, when it comes to business and marketing, engaging in personal talk is essential if you want to attract customers.

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