4 Storytelling Techniques To Improve Brand Narrative

Brand narratives are appropriately named because you’re telling a story. Stories make people sit up and pay attention. They can inspire consumer loyalty and make your brand stay in their minds. That kind of headspace is invaluable. The problem is making a compelling narrative. Fortunately, storytelling is a technique as old as time, and there are plenty of tricks you can use to improve your marketing efforts.

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How Small Business Owners Can Figure Out If Their Brand Narrative Works

Telling the story of your brand can be incredible for your small business. Done properly, your brand narrative can inspire loyalty as well as trust in your consumers. It could turn them from customers into brand ambassadors. The problem you face is making a story that works. Fortunately, there are a few questions you can ask to test whether or not it works.

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What Your Fonts Say about Your Business

You can describe typography as what language looks like, and since branding relies heavily on visual appeal, no business should ever underestimate the importance of choosing the right fonts. Just like the colours and the written style you use to represent your brand both online and offline, the fonts you choose will become a distinct part of your branding. Typically, you’ll be choosing a font when you design your brand’s logo and, at this point, you should take into account the important considerations involved in this decision. After all, as is the case with colour schemes, people experience different emotional reactions then they see certain fonts.

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Content that Works Hard so You Don’t Have To

Funny, shocking, or relevant content will catch your audience’s attention, but the resulting engagement can be shallow and brief. If you wish to keep your audience engaged, you will need to design a content strategy that integrates different types of content, so you can keep the relationship with your audience fresh and interesting.

You can source the needed content in a number of different ways. It’s not as difficult as you might think, and you don’t need to do all the hard work yourself.

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