Year: 2022

  • Thermal Altitude Testing: The Basics

    An airplane or spacecraft must pass rigorous tests before taking off into space. One such evaluation the component, system or piece of flight hardware in question may undergo is thermal altitude testing. The main goal of this testing is to prevent crucial components from failing. A failure of these components could have disastrous effects. The…

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  • The Huge Cost of Bad Hires — And How to Stop It

    It can be quite challenging to overcome a reputation of having not-so-good employees. The reality gets worse as you realize this reputation is tainting your ability to attract new quality talent to your firm. Potential hires may perceive the company as a revolving door rather than a welcoming environment for career advancement. What can you…

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  • How to Write in an SEO Friendly Way

    When you are trying to promote your business and put yourself in a situation in which you are getting more and more people coming back to your site, it is highly important that the content that you are creating is on point. Ultimately, this means ensuring that the search engines are picking up on what…

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  • Why is marketing important in healthcare?

    Healthcare is a competitive industry. Patients have choices. The right marketing strategy can help patients determine the best place to go for care and the provider most qualified to provide their care.  We live in a highly digital world. So, when patients seek information, they turn to online resources. Provider websites, social media, and third-party…

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  • 10 Advantages that Businesses Enjoy When They Work with a Shopfitter

    Businesses that work with shopfitters reap many benefits. They get to enjoy massive perks that are not limited to their store alone but duly extend to their whole brand and even the growth of their business. Choosing not to work with a shopfitter should never be an option as it would effectively deny you numerous…

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  • Why is Storytelling in Marketing Important?

    Since the dawn of time our ancestors have passed down traditions and tales of lore through storytelling, so why are we just now picking up on this trend? The concept of storytelling is nothing new under the sun, but its fundamental principles have been applied to marketing strategies of late, and boy has its popularity…

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  • How to Discover Your Brand’s Tone of Voice

    A brand’s tone of voice is the mood or emotion that you convey in your messages to your audience through your choice of specific words and writing style. Your brand voice is not only specific words and phrases, but also the tone in which you speak and communicate with your audience. A brand’s tone of…

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  • 5 Ways to Support Your Brand Through the Use Of Video

    Subliminal “Influencer” Messaging According to research done by Sublingual, learning about 2000 of the most common words in a language, will allow you to understand 80% of any text. This is some information that anyone can capitalise on as part of their brand-supporting campaign with the use of video. More language teachers are uploading pronunciation…

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  • The Importance of SEO for Your Business

    Did you know there are almost 2 billion websites online nowadays? That’s one almighty crowd that you have to stand out from if your site’s going to generate leads! Sure, you could run ads that shoot you to the top of search results. But what if your marketing budget’s running on empty? That’s where search…

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  • 5 Ways to close more sales on video calls

    With remote work here to stay the world is slowly redefining how to maintain the same levels of productivity wherever you may be. Sales is just one of many professions influenced by the changing work trends, but just because you are no longer in the office doesn’t mean your sales quota will be reduced. With…

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  • Top 10 Print Marketing Trends for Small Businesses in 2024
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    In an era dominated by digital marketing, print remains a powerful tool for small businesses. While online tactics are essential, print marketing can make a memorable impact when done right. Emerging trends in 2024 focus on sustainability, interactivity, and creative design, making it an exciting time for small businesses to embrace new print strategies to…

  • For the Church: Prefilled Communion Cups for Tradition & Convenience
    For the Church: Prefilled Communion Cups for Tradition & Convenience

    Communion holds a special place in church tradition—a sacred ritual that brings the congregation together to remember and reflect. As churches navigate the challenges of modern worship, balancing tradition with practicality is crucial. One growing trend making this balance possible is the use of prefilled communion cups. These small, sealed packages preserve the sanctity of…

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