The font you use for your printed materials may either help or hurt their readability. The ability to choose a font that will fit the reading needs of different customers is one of the virtues of daily print marketing material.
Choosing a font from the rich font APIs and putting it to use appears to be a simple operation. If, on the other hand, the clients are unable to read your intentions, achieving the primary target would be difficult.
Your font choice must not only match your current branding but must also be legible in your particular application and print format.
Let’s look at some of these fonts and how to select the right font for printed materials.
#1. Familiarize Yourself With a Few Font Families
It will be hard to select the right font for your printed material if you are unfamiliar with the origins of these fonts and the reason behind their development.
Fonts come in a range of types and tones, each suited to a particular printing material or voice. Any of the main fonts and their symbiotic relationships are as follows:
- Script Fonts: Conveys charm, inventiveness, and tenderness. Examples are Bickham Script, Edwardian Script, and Lavanderia.
- Serif Fonts: Respect for tradition, reverence, durability, and comfort are all conveyed by these classic fonts. Times New Roman, Trajan, Baskerville, and Georgia Italic are some examples.
- Display fonts: These are unusual job fonts that are hardly used for logos. Such fonts convey emotional depth, individuality, and friendliness. Examples include Cooper, Spaceage Round, Valencia, and Giddyup.
#2. Compliance With Your Brand Logo
Any brand logo is incomplete without a quality font. The significance of choosing the correct font is necessary.
According to Jamie from Leeds Printing Company “Internal brand rules, if you have them, should define when and how each font should be used, as well as size and legibility requirements.”
A well-chosen font can highlight the benefits of your logo and brand, whereas an unsuitable font can invoke negative associations and undermine the confidence of printed material.
A logo with a simple font is easier to duplicate through a variety of items. Keep in mind that you may need to enlarge or reduce it. Whether it’s a big banner, a pen, or advertising materials, make sure your logo looks good on every surface.
#3.Significance of the Text and Font Visibility
A text should be simple and legible rather than impossible to read, as this detracts from the concept’s overall contact objectives. Anyone will disregard your printed material if it takes them an additional 4 seconds to comprehend the information.
Some fonts come with color variations by design, which might not be noticeable enough for your distressed audience. White text on black pages or black and grey font on white pages is the most legible.
#4. Text Size
Depending on the font size you choose, some of the font styles can appear smaller or larger. With a pangram, you can see how your text compares to others and how their sizes vary. If the final printed text is tiny, you’ll need to choose a font that will work well at the same size.
Seeing all of the letters in different variations will aid you in determining and selecting the best typeface for your printed material.
The first step in selecting the right font is to choose the appropriate typeface. Mastering typeface selection necessitates both experimentation and practice. Fonts that are ideal for use on the web can not be suitable for use in print and vice versa.