Month: June 2020

  • Dominoes

    How dominos used the rebirth story plot to bounce-back to glory

    In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…

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    Transforming Business Operations Through Smart Digital Practices

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