
Month: June 2020
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How dominos used the rebirth story plot to bounce-back to glory
Read More: How dominos used the rebirth story plot to bounce-back to gloryIn a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…
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How Sheet Metal Fabrication Supports Modern Engineering and Manufacturing
Behind many of the products and structures we use every day lies a highly skilled manufacturing process known as sheet metal fabrication. From commercial buildings and industrial machinery to transportation systems and specialist equipment, fabricated metal components form the foundation of countless industries. As businesses continue to demand stronger, more precise, and customised solutions, sheet…
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SW Project Management: New Website, Same Commitment to Delivering Successful Projects
In today’s fast-moving project environment, businesses need experienced professionals who can provide structure, clarity, and reliable project delivery. While digital platforms evolve and organisations refresh their online presence, the core values that drive successful projects remain unchanged. The launch of a new website marks an exciting milestone for SW Project Management, providing clients with an…
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Why Some Brands Look Premium at First Glance While Others Feel Unfinished
Some businesses have the strange ability to look credible almost immediately. Their website feels consistent, their visuals make sense, and their brand seems to know exactly what it is doing. Others may offer excellent products or services, yet still come across as slightly unclear, visually uneven, or not fully formed. That gap is rarely just…



