Month: June 2020

  • Dominoes

    How dominos used the rebirth story plot to bounce-back to glory

    In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…

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  • Top 10 Print Marketing Trends for Small Businesses in 2024
    Top 10 Print Marketing Trends for Small Businesses in 2024

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  • For the Church: Prefilled Communion Cups for Tradition & Convenience
    For the Church: Prefilled Communion Cups for Tradition & Convenience

    Communion holds a special place in church tradition—a sacred ritual that brings the congregation together to remember and reflect. As churches navigate the challenges of modern worship, balancing tradition with practicality is crucial. One growing trend making this balance possible is the use of prefilled communion cups. These small, sealed packages preserve the sanctity of…

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