In this piece, we will outline the roles that are needed in a digital marketing team, the two roles that your team lacks and what to do about it. First, it is helpful to understand the role of a marketing ...

The strength of your brand identity will dictate the success of your business. Brand identity goes way beyond figuring out your logo and business colors. It is your no. 1 way to access and connect to your customers. Good brand ...

The field of photography is dynamic and varied as there are many different types of niches that a photographer could focus their career on. However, no matter the niche a photographer may choose, they will most likely be faced with ...

Branding your business is more than a catchy slogan or a nice logo. It is important to understand what a brand is before you begin working on branding your business. So, lets begin. A brand is the perception created by ...

Social media marketing, sometimes called webinars, is simply the application of social media sites and platforms to promote a product or service efficiently. While the traditional terms such as e-marketing and web marketing are increasingly dominant in academia, social media ...

One of the most fundamentally important skills in graphic design is being able to find the right combinations. If a graphic is to really stand out from the crowd, then the pairing of font and image is a crucial element ...