In this piece, we will outline the roles that are needed in a digital marketing team, the two roles that your team lacks and what to do about it. First, it is helpful to understand the role of a marketing team before you hire employees and delegate tasks.
If you have an account manager, they are responsible for communication and decipher and translate between the departments of the marketing team to represent the required expertise and skills. For example, an ad manager may have more contact with content marketing and SEO than someone who is spun off from the marketing team, but he is still in the advertising department.
In short, the Audience Development Manager acts as the business development and hype person of the content marketing team. This role lies somewhere between corporate communications and PR. In short, this role ensures that the needs of the audience and business are met by the content marketing team.
The Content Director leads the content marketing team and is responsible for the types of content that is created, distributed, shared and executed. The Content Program Manager is the link between Content Marketing Strategy and the Executive Leadership Team. The leadership team recognizes and empowers process policies, standards and game books, and sets budgets and business priorities for content and content marketing.
These roles will help you build the right consistent team for the growth and success of your content marketing programs. Start by identifying the business and marketing goals of your organization, defining the roles required to support those goals and thinking about how to align the strengths of your existing team with these roles. Combine these roles and think about the strengths of each individual in your marketing team and how they fit with the needs and functions of each role.
This is the person who collects your marketing campaign data to measure its effectiveness and is one of the most important roles in the team. About half of this role will be managed by your digital marketing team, and the other half will manage incoming requests from other departments to ensure that everything gets where it needs to be.
Data scientists play an important role in using data to determine strategies to improve marketing effectiveness and communicate with the entire team to maximize the impact. For example, a content marketing team creates blog posts that aim to engage their audience (inbound marketing) and a digital marketing team promotes banner advertising (outbound marketing). In some companies, an email marketer writes and designs emails himself or works with a content design team.
A company that divides its marketing team on the basis of products can find that different roles are challenging for the marketing of a company that has divided its team by geographic location.
Moreover, hives of structured marketing teams can implement strategies that meet these goals and require little or no management oversight, because they are empowered and accountable for their functional activities and their performance. A poorly structured digital marketing team requires its team not only to understand its customer audience, but also to be able to expand that audience while maintaining its overall business objectives. It’s a great idea to source entire marketing teams through a specialist agency such as Culver marketing staffing agency, as the team comes somewhat coordinated already and likely only needs integration to hit the ground running.
Content teams are the inherent ingredient in measuring content marketing and define the team structure, purpose, creation, management and ultimate flow of content to create value for customers.