With the advent of the social web, it’s increasingly important for business owners to monitor their brand presence. And, if you’re selling products or services online, maintaining an active social presence is essential.
The social web not only helps businesses maintain their brand awareness, but it also gives them the opportunity to further build a loyal following of followers who actively engage with their content and reach out to them for information about products, services, and opportunities.
That’s why hiring a social media manager who’s been trained to incorporate social media into marketing strategies has become a necessity in some industries, like marketing. Social media is an important factor in today’s market.
Why Social Media Engagement Is Vital
A look at how businesses have used social media to drive sales shows how crucial it is for businesses to engage with potential customers:
TV and Movie Fans
For the movie industry, social media is a huge driver of sales and revenue, in part, because consumers are inclined to spend time viewing TV and movies on their mobile devices.
Just take the Marvel movie “Guardians of the Galaxy,” for example. Although it only made $330 million in North America, it has made over $250 million worldwide, according to Deadline.
In this scenario, a social media campaign promoting the movie could reach millions of people around the globe, specifically, fans of Marvel.
Those who sell direct-to-consumer products rely heavily on social media. For example, Timberland recently promoted a new line of sneakers by having them feature prominent social media influencers.
Retailers like Starbucks and Dunkin’ Donuts use social media to advertise and engage with their consumers.
That’s why it’s important for businesses to make sure their social media accounts are operated by trained employees and that these employees are equipped to deal with customer issues and answer questions as quickly and effectively as possible.
Brands Who Use Social Media to Engage Customers
Aside from those with direct sales to consumers, businesses who use social media for marketing purposes are able to promote their products, services, and programs, as well as explain their operations.
The Instagram photo of your coffee maker is a great example of how you can use social media to communicate with customers.
That’s also why hiring a social media manager who’s trained to use social media effectively can help businesses connect with potential clients.
That’s not to say social media engagement is solely about delivering quality posts and engaging customers. It’s also about engaging with other businesses in a social media friendly way.
Thanks to social media, customers can read what other companies have to offer and learn about the products, services, and opportunities they offer. This helps create loyalty among customers, who often choose to purchase products, services, and opportunities from those businesses.
A Look at Social Media Management
When it comes to Social Media Marketing Liverpool boasts one of the best in the business, epitomising exactly what social media management should be. Social media managers are typically tasked with taking over the management of a brand’s social media accounts. They know how to reach out to customers and engage them, either through marketing messages or social media posts.
To be able to achieve this goal, a social media manager needs to have knowledge of multiple social media platforms. This gives businesses a greater opportunity to engage with customers, which ultimately helps businesses maintain and expand their customer base.