Many new businesses find the process of securing funding to be complicated and overwhelming. However, there are many ways to make finding startup money feel less daunting. Some more obvious choices, such as self-funding and finding grants, are viable and ...

Developing the right strategy for brand positioning is a crucial step in any Marketing Strategy. When the economy change scenario and move into recession, brands that have correctly identify their key audiences and crafted the recipe to print their brand ...

Consultancy work is great for anyone looking to advance their career but also for those who have a passion for absorbing vast amounts of information and passing it on to others. So, here are a few reasons why you should ...

In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In ...