It can be quite challenging to overcome a reputation of having not-so-good employees. The reality gets worse as you realize this reputation is tainting your ability to attract new quality talent to your firm. Potential hires may perceive the company ...

When you are trying to promote your business and put yourself in a situation in which you are getting more and more people coming back to your site, it is highly important that the content that you are creating is ...

Healthcare is a competitive industry. Patients have choices. The right marketing strategy can help patients determine the best place to go for care and the provider most qualified to provide their care.  We live in a highly digital world. So, ...

Since the dawn of time our ancestors have passed down traditions and tales of lore through storytelling, so why are we just now picking up on this trend? The concept of storytelling is nothing new under the sun, but its ...

A brand's tone of voice is the mood or emotion that you convey in your messages to your audience through your choice of specific words and writing style. Your brand voice is not only specific words and phrases, but also ...

Subliminal “Influencer” Messaging According to research done by Sublingual, learning about 2000 of the most common words in a language, will allow you to understand 80% of any text. This is some information that anyone can capitalise on as part ...

Did you know there are almost 2 billion websites online nowadays? That’s one almighty crowd that you have to stand out from if your site’s going to generate leads! Sure, you could run ads that shoot you to the top ...

There is a general acceptance that the older generations are not digital natives. They are not to be found easily online, and marketing strategies tend to bias more traditional routes to this market. It is not overly presumptuous to believe ...

Teamwork is one of the most vital keys to a positive and successful workplace. Each company must have a strong team culture. That way, the organization will be able to achieve its goals and move forward effectively and efficiently. A ...

It's no secret that social media is a useful tool for businesses. What may be less well known, however, is how social media can be used to give businesses a competitive edge. In this article, we'll explore three effective ways ...