There is no doubt that the world of blogging continues to change and adapt, which means the promotional techniques need to be different as well. If you are going to run a successful blog page that generates a significant return on investment for the time that you are putting into it, then you are going to have to work hard to ensure that it is promoted properly. Otherwise, it is likely to get lost in vast numbers that are already out there. Plenty of blog promotional techniques exist, but the following post is going to be talking you through a few of the different options that you have in front of you that will help to get your page noticed. As well as putting the techniques into action in the first place, you are also going to have to make sure that you are doing plenty in terms of looking at how well it is all working for you. This way, you are going to be able to make any necessary improvements over time. So, let’s get into some blog promotional techniques in 2022.
Put SEO at the Heart of All That You Do
Essentially, you want people to be stumbling across your blog when they are searching through common questions and queries on the internet. This means that you certainly need to have good SEO practices at the very heart of all that you are doing. This way, you are likely to spring up on a more regular basis. To begin with, you need to ensure that the blog is well built, and you have done your keyword research to work out what you will be targeting. There should be a mobile-friendly theme that is being used. Not only this, but internal linking should be made a priority, as well as linking out to external sites that have a high degree of trustworthiness. Make sure that your images are compressed and properly searchable. While this may well take time to get right, it is going to be worth it in the long run when you start to see the type of results that you are looking for.
Use Email Marketing
While email marketing has been around for a significant time, there is no doubt that it still has a central role to play when it comes to the successful promotion of a blog. So, make sure that you have a sign-up page on your site so you can send regular updates on what is going on. You are going to have to ensure that these are interesting and readable enough, so people do not want to switch off at the first possible opportunity. One possible way is that you could offer incentives to the people who sign up as a bonus that encourages them to put in their data. You should make sure that the subject line draws their attention right from the outset. It is also going to be worth proofreading everything in detail as you do not want to make people question your levels of competence.
Share Your Blog on Social Media Pages
There is no doubt that blogs and social media should always be going hand in hand, so you should be using your accounts as central promotional tools that make all the difference to how well your page is getting noticed. In the first instance, you can use them to share your content, but they can also be used as a way of responding to your audience quickly and without delay. Not only are they highly useful, but they can also prove to be cost-effective at the same time. You need to ensure that you are posting regularly to attract attention, which is why it can be useful to have a content plan that you are sticking to as closely as possible. At the same time, you also need to have a basic description of what your page is all about and a link back. Make sure that you are monitoring what sort of engagement you are getting as this can have a big impact on when you decide to schedule out the posts.
Look at Online Paid Advertising Techniques
While you may well be focused first and foremost on what you can from a free point of view, there may well be paid opportunities that are worth taking up. For example, you have all the PPC ad campaigns that you could look at which can shoot you to the top of the rankings, generating some highly useful attention. Of course, you need to be monitoring what sort of keywords and campaigns are generating the most attention. You need to be clear on both the budget that you are setting out, as well as your overall expectations from what you can expect to achieve from a campaign such as this one. At the same time, you need to be doing your keyword research as this will tell you more about the keywords that are worth bidding on and those that are too far out of your reach. Without doing this research, you are likely to waste a lot of money chasing keywords that simply won’t covert well enough for you. Planning is key here, so don’t try to skip the research aspect of this advertising technique.
Look at Branded Gifts and Merchandise
There may well come a time when you would like to get some branded materials out into the world. These could either come in the form of gifts that you are going to be sending out to your subscribers or some merchandise that you are going to sell. The type of merch that you end up going for can depend very much on what sort of blog you are running, but it is worth looking into anthembranding.com to check out the range of products that are available here. While you may well see a blog as very much an online endeavour, there is still a lot to be said for building up the brand offline as well. This can help to solidify your fanbase and give you even more traction in the blogging world.
Look into Guest Posting
While you may well be heavily focused on everything that you are doing on your own page, it is certainly going to be worth looking closer at guest posting and everything that this can bring. Of course, you are going to need to think carefully about the blogs that link up closely with your own and the ones that are going to have the type of symbiotic relationship that you are looking for. There are a couple of major advantages involved in guest posting. First, you are going to be able to gain some traction and traffic from the posts themselves. Not only this, but you can also help to establish yourself as an authority figure in certain key areas. When you are pitching to other blog owners, make sure that your pitch is both short and to the point. You should also look to establish the type of long-lasting relationship that stands the test of time and brings mutual benefits. You could also look for different authors to guest post on your site.
Bring Influencers on Board
While your blog may very much be based on your face and brand, there is something to be said for influencers who have a strong social media presence. While they may not act as your sole representative, a few well-timed posts can end up giving you some additional traffic. It is certainly going to be worth making sure that they have the right image for your blog. Again, this can act as the type of symbiotic relationship that works two ways. Of course, this is the type of technique that you can overdo, and this can have a negative effect, so it’s important to find the right balance.
Get Feedback from Followers
It is always going to be worth putting out the type of content that is important to you, but it is also worth developing a close relationship with your followers as they may be able to offer you some useful suggestions as to the type of content that they would like to see as well. Getting feedback should be something that you are doing regularly as you do not want to get into the type of situation in which your blog starts to veer off course. You may not like or agree with everything that you are hearing, but if you are listening to it, this can help to put you a step ahead of the major competition out there. It can also help to give you a little bit more steering and direction in terms of what you should be doing in terms of promotion.
Check Out Your Rivals
Just as every business owner keeps a close eye on their nearest rivals to see what they are getting right and wrong, this is also a step that is worth taking for yourself. It means that you are going to be able to position yourselves strongly against them. Of course, it is not the case that you should be copying exactly what they are doing, but there is nothing wrong with developing some inspiration that can help to steer you along in the right direction. Ultimately, this can help to keep you on your toes and not in a situation in which you are in problems.
Use Online Forums to Promote Your Blog
There is no doubt that online forums can also be a useful promotional zone which is worth taking advantage of. Ultimately, this is a place that people go when they come to post certain questions. To begin with, by answering these queries, you are helping to establish yourself as an expert in your chosen field. Not only this, but you can put in some backlinks that will help to attract extra people to your blog. Ultimately, you are putting yourself in a zone where people who have niche interests are likely to come into contact with one another. The more that you are doing in terms of getting your name out there, the better that you are likely to be able to ingratiate yourself with the community.
Measure Your Results
On top of everything that you are doing in terms of promotional activities, there is no doubt that you should be measuring your results regularly. Otherwise, you are simply not going to be able to tell what is working and what is not. There are plenty of analytical tools out there that can help you out on this front, so make sure that you are utilizing all these fully. The closer that you are measuring your results and keeping an eye on things, the less likely it is that time will be wasting your time with techniques that are simply not giving you the type of results that you are looking for.
Look at Reciprocal Sharing Sites
There are also websites out there that work on a reciprocal basis in terms of promotion, and these are worth looking at in a higher level of detail. Other users’ content can be promoted, as well as their social media accounts as well. Of course, you are going to need to make sure that you are doing this seriously instead of just an optional extra. Make sure it forms a central part of all your content plans and your promotional options.
Promotion of your blog needs to be done regularly and consistently. The hardest time is often in the initial stages as you are having to get your blog off the ground. Hopefully, you should be in a situation in which the ball starts rolling and you attract a bigger and bigger following. Of course, it does not mean that because a person visits your blog in the first place, they are going to keep on coming back time and time again. You are going to have to do more to make sure that you attract your following back again.