4 Reasons Data Integration For Nonprofits Is So Important

Charity or nonprofit staff and volunteers rely on donor records for successful fundraising drives. Using the right integration platform for an organization should make it easy and fast to move data between installations. Find out more about how cloud integration for nonprofits allows for the ready availability of donor information and offers helpful features such as record correction and standardization. Fundraising campaigns that use nonprofit data integration software may be more likely to succeed.

Aids in Engaging With Donors

The first reason nonprofits should prioritize data integration is that keeping digitized records intact during transfer and checking each entry for accuracy and consistency are necessary for comprehensive donor engagement. This two-pronged approach empowers staff and volunteers to directly appeal to individual donors while cultivating relationships with as many current and potential supporters as possible.

Good data is only half of the donor engagement story. Most of the software nonprofits use to keep track of contact and giving information for current and past donors and potential supporters require the use of integration tools during implementation or data import and export. A Blackbaud Salesforce integration can be particularly useful for charities and not-for-profit groups seeking to maintain or improve the quality of donor data.

Blackbaud specializes in software for nonprofits and has unique requirements when interfacing with Salesforce, which is an open-source customer relationship management platform with a long history of developers and users working together to modify the most effective tools for use by charitable and not-for-profit organizations. The best approach to integration calls for automated tools for faster and more accurate data transfer between constituent relationship management suites or organizational servers.

Help You Monitor Work Efficiency

The third reason an organization should consider using data integration software is tied to the efficiency of daily operations. Data entry has historically been one of the most error-prone and tedious tasks a nonprofit can assign to an employee, intern or volunteer. Any mistakes individuals make while transferring records can result in corrupted or lost data. In turn, this causes an organization to encounter difficulties when it comes to maintaining accurate contact and donation information about its base of supporters.

Automating the transfer or records across donor relationship management platforms can increase the accuracy of the records in a nonprofit database as well as the organization’s overall efficiency of operations. The fourth reason integration is important involves the availability of utilities for importing and exporting data, checking data health and standardizing records. An organization can use this toolkit to fundraise and meet the goals of its mission.

Organizations that rely on one or more software suites to manage donor relationships should invest in integration solutions. Every time data is transferred, a chance for corruption or errors is present. Integration tools ensure that no details are lost that a new system does not account for by default. Integration platforms are useful for ensuring that every aspect of donor information is centralized and made available across donor relationship management software platforms and any other relevant organizational systems.

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