The holidays will be here before you know it and that means it’s time to start thinking about making your coffee brand stand out from the competition. If you’re like most business owners, you’re likely not sure where to start. There are so many ways you can make your business and your products stand out that figuring out which ones to prioritize can feel overwhelming. Implementing holiday packaging is a wonderful way to add a festive flair to your products. Here are a few reasons to invest in holiday-themed custom mylar bags for your coffee brand.
1. It’s Eye-Catching
Using custom coffee packaging for your brand should already be commonplace. However, using the same packaging year-round makes it hard for your products to stand out on the shelf. By changing things up for the holidays, you’ll immediately attract attention anytime you put your coffee on display. That means more people are likely to buy your products resulting in higher revenue over the holidays.
2. It Keeps Your Brand Feeling Fresh
Even the most well-designed flexible packaging options can start to feel stale or old after a few years. Though it won’t change your die-hard fans’ minds, it can keep others from wanting to try your coffee in the first place. They may start to turn a blind eye to your products and won’t even notice that they’re on the shelf. Holiday-themed custom mylar bags make your brand look like new. Your core customer base will appreciate the packaging refresh while new customers will be more tempted to try your coffee. Remember, new coffee producers and roasters come out with different products every day. By keeping your packaging dynamic and attention-grabbing, you’ll keep your brand relevant.
3. It Helps You Keep Track of Batches
Roasted beans last for a long time, but that doesn’t mean they have an infinite shelf life. If you’re not careful, it’s easy to lose track of how long products sit on display. It takes time to sort through the roast dates and rotate stock to keep things fresh. By investing in holiday-themed packaging, you’ll be better able to keep track of your inventory. As the holidays draw to a close, you’ll know which packages are older and which need to get rotated out. You can even create holiday blends that complement your holiday packaging.
4. It Showcases Your Personality
Your brand is a reflection of who you are and the values your company has. Unfortunately, showcasing your personality isn’t always easy over the years. The packaging options you chose initially may not fit with the image you’re trying to put out currently. By incorporating holiday-themed packaging into your yearly rotation, you’ll be able to showcase your personality clearly without having to invest in an all-new coffee bag design to use during the rest of the year.
Using custom mylar bags with unique designs and prints as part of your holiday marketing strategy is one of the best ways to make your coffee company stand out. Think about the designs you want to incorporate and the colors you want to showcase before you make the switch. As long as the packaging speaks to your brand and your personality, you’ll be in good shape.