Times are changing. And the way we do business is changing too.
People are looking for convenience during their purchases and will even go as far as buying high ticket items on chat to get it. And as you would expect, many businesses don’t know how to optimize their live chats to drive conversions.
Many businesses connect brands to consumers through e-commerce live chat, video, and text. These connection methods can help businesses better communicate with their clients and even enable them to transact on their live chat.
In this piece, we will look at how conversations drive commerce and see if they’re the future of business. So without further adieu, let’s get into this conversation about live chat conversations.
What Is Conversation Commerce?
Conversation commerce or C-commerce uses chat or short messaging services. Through these platforms, it’s easy to hold discussions about a brand and drive conversions.
They deliver personalized experiences to customers by engaging them on live chats as they shop online. Whereby enabling them to have consultations from a salesperson.
Because brands are moving towards creating their personalities and having their brand voices to appeal to their patrons, the majority of the market is also gravitating towards such brands and finding it easier to trust them. Brands are opening up to their communities and are willing to talk to them now more than ever.
In turn, customers are having deep conversations about brands and their personal experiences with products with their favourite brands. They are also making more and more purchases on chat services such as Messanger and live chat portals on brand’s websites.
Are Conversations Good for Business?
Conversations are good for business. Research and brands that have already adopted this show a higher spending trend.
Some state that having conversations with customers, especially on online platforms, increases confidence. Besides, customers need constant engagement to develop trust.
C-commerce also makes purchasing decisions easier. Customers are more likely to buy items they would have otherwise never have purchased on an online platform.
Businesses having conversations with their customers also increases their touchpoints. It’s also an opportunity to personalize experiences and wow them. The feedback they get goes into helping them improve their products and services. It also enables them to make better recommendations to their customers.
Conversations are also helping to create more customers online. Consumers are learning to trust brands by getting detailed information when they need it.
This is helping bring in wary customers who would like to shop online but still don’t trust online platforms.
Conversations are changing the way people do online business. Again they are helping drive conversions at an unprecedented rate. And because brand preferences are changing, brands have to evolve to take advantage of these opportunities. So if you’re an e-commerce business, start having conversations with your customers and see your conversion rate go high.