4 Storytelling Techniques To Improve Brand Narrative

Brand narratives are appropriately named because you’re telling a story. Stories make people sit up and pay attention. They can inspire consumer loyalty and make your brand stay in their minds. That kind of headspace is invaluable. The problem is making a compelling narrative. Fortunately, storytelling is a technique as old as time, and there are plenty of tricks you can use to improve your marketing efforts.

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How Small Business Owners Can Figure Out If Their Brand Narrative Works

Telling the story of your brand can be incredible for your small business. Done properly, your brand narrative can inspire loyalty as well as trust in your consumers. It could turn them from customers into brand ambassadors. The problem you face is making a story that works. Fortunately, there are a few questions you can ask to test whether or not it works.

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6 Essentials for an Engaging Brand Story

To keep an audience engrossed, you need more than just a good story; you need an engaging story. This is because an engaging story has the potential to inspire, move, and motivate an audience. But what is the difference between a regular story and one that is able to arouse an audience and hold its attention? Here are six essential factors that go into making your stories more engaging:

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Storytelling as an Influencing Technique

Influencing: Storytelling

To tell a story that persuades listeners to take action, have a clear purpose and connect your narrative to your core message. Use humor and jokes cautiously, because your audience may not respond the way you expect, given different cultures, values, and backgrounds. Use these tips for telling a story as part of a business presentation.

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The Human Connection: Utilizing the Power of Storytelling in Business

In the cold and calculating, often male-dominated, world of business, the focus is often on logic and rational decisions. There is a tendency to shy away from revealing emotions to the general public, as this may be construed as a show of weakness rather than strength. While this may be true in some aspects of life, when it comes to business and marketing, engaging in personal talk is essential if you want to attract customers.

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