Category: Marketing

  • Why is Storytelling in Marketing Important?

    Since the dawn of time our ancestors have passed down traditions and tales of lore through storytelling, so why are we just now picking up on this trend? The concept of storytelling is nothing new under the sun, but its fundamental principles have been applied to marketing strategies of late, and boy has its popularity…

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  • The Importance of SEO for Your Business

    Did you know there are almost 2 billion websites online nowadays? That’s one almighty crowd that you have to stand out from if your site’s going to generate leads! Sure, you could run ads that shoot you to the top of search results. But what if your marketing budget’s running on empty? That’s where search…

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  • 5 Ways to close more sales on video calls

    With remote work here to stay the world is slowly redefining how to maintain the same levels of productivity wherever you may be. Sales is just one of many professions influenced by the changing work trends, but just because you are no longer in the office doesn’t mean your sales quota will be reduced. With…

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  • Leading the Competition Through Social Media

    It’s no secret that social media is a useful tool for businesses. What may be less well known, however, is how social media can be used to give businesses a competitive edge. In this article, we’ll explore three effective ways social media can be used to promote your business and stay ahead of the competition.…

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  • The best catering industry marketing trends for 2022

    In a sector that is as competitive as catering, effective marketing is crucial. Margins are tight, so it is important to attract people in and encourage them to buy a little extra whenever you can. So, understandably a lot of those involved in the sector spend quite a bit on marketing. Because their marketplace is…

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  • What Positions Make Up a Marketing Team?

    In this piece, we will outline the roles that are needed in a digital marketing team, the two roles that your team lacks and what to do about it. First, it is helpful to understand the role of a marketing team before you hire employees and delegate tasks. If you have an account manager, they…

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  • 4 Top Ways Social Media Management Benefits Your Business

    Social media marketing, sometimes called webinars, is simply the application of social media sites and platforms to promote a product or service efficiently. While the traditional terms such as e-marketing and web marketing are increasingly dominant in academia, social media marketing now is fast becoming popular for both researchers and practitioners. It is very useful…

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  • 5 tips for pairing fonts with images in graphic design

    One of the most fundamentally important skills in graphic design is being able to find the right combinations. If a graphic is to really stand out from the crowd, then the pairing of font and image is a crucial element and will ultimately be the difference between a good graphic and a great one. Within…

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  • How Social Media Marketing Can Help a Business

    The definition of marketing has changed over time. Prior to 1990 the meaning of marketing was much broader, including such non-market activities as advertising, sales, public relations, product development, research and development, branding, consumer behavior, and transactional channels. Marketing was not limited to selling products and services, as in modern practices. Today marketing professionals refer…

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  • Best Kind Of Signages To Use In Perth

    In any kind of establishment, especially for a successful business in a city as big as Perth, an important way to distinguish yourself from the competition is to have the most interesting and eye-catching signages for any future customers to remember. Whatever message or branding or audience you have, you need to make sure to…

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