
Category: Marketing
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Why is Storytelling in Marketing Important?
Read More: Why is Storytelling in Marketing Important?Since the dawn of time our ancestors have passed down traditions and tales of lore through storytelling, so why are we just now picking up on this trend? The concept of storytelling is nothing new under the sun, but its fundamental principles have been applied to marketing strategies of late, and boy has its popularity…
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The Importance of SEO for Your Business
Read More: The Importance of SEO for Your BusinessDid you know there are almost 2 billion websites online nowadays? That’s one almighty crowd that you have to stand out from if your site’s going to generate leads! Sure, you could run ads that shoot you to the top of search results. But what if your marketing budget’s running on empty? That’s where search…
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5 Ways to close more sales on video calls
Read More: 5 Ways to close more sales on video callsWith remote work here to stay the world is slowly redefining how to maintain the same levels of productivity wherever you may be. Sales is just one of many professions influenced by the changing work trends, but just because you are no longer in the office doesn’t mean your sales quota will be reduced. With…
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Leading the Competition Through Social Media
Read More: Leading the Competition Through Social MediaIt’s no secret that social media is a useful tool for businesses. What may be less well known, however, is how social media can be used to give businesses a competitive edge. In this article, we’ll explore three effective ways social media can be used to promote your business and stay ahead of the competition.…
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The best catering industry marketing trends for 2022
Read More: The best catering industry marketing trends for 2022In a sector that is as competitive as catering, effective marketing is crucial. Margins are tight, so it is important to attract people in and encourage them to buy a little extra whenever you can. So, understandably a lot of those involved in the sector spend quite a bit on marketing. Because their marketplace is…
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What Positions Make Up a Marketing Team?
Read More: What Positions Make Up a Marketing Team?In this piece, we will outline the roles that are needed in a digital marketing team, the two roles that your team lacks and what to do about it. First, it is helpful to understand the role of a marketing team before you hire employees and delegate tasks. If you have an account manager, they…
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4 Top Ways Social Media Management Benefits Your Business
Read More: 4 Top Ways Social Media Management Benefits Your BusinessSocial media marketing, sometimes called webinars, is simply the application of social media sites and platforms to promote a product or service efficiently. While the traditional terms such as e-marketing and web marketing are increasingly dominant in academia, social media marketing now is fast becoming popular for both researchers and practitioners. It is very useful…
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5 tips for pairing fonts with images in graphic design
Read More: 5 tips for pairing fonts with images in graphic designOne of the most fundamentally important skills in graphic design is being able to find the right combinations. If a graphic is to really stand out from the crowd, then the pairing of font and image is a crucial element and will ultimately be the difference between a good graphic and a great one. Within…
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How Social Media Marketing Can Help a Business
Read More: How Social Media Marketing Can Help a BusinessThe definition of marketing has changed over time. Prior to 1990 the meaning of marketing was much broader, including such non-market activities as advertising, sales, public relations, product development, research and development, branding, consumer behavior, and transactional channels. Marketing was not limited to selling products and services, as in modern practices. Today marketing professionals refer…
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Best Kind Of Signages To Use In Perth
Read More: Best Kind Of Signages To Use In PerthIn any kind of establishment, especially for a successful business in a city as big as Perth, an important way to distinguish yourself from the competition is to have the most interesting and eye-catching signages for any future customers to remember. Whatever message or branding or audience you have, you need to make sure to…
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Transforming Business Operations Through Smart Digital Practices
In today’s evolving work environment, streamlined operations are essential to staying competitive and sustainable. Companies are relying more heavily on digital platforms to centralize their tools, simplify communication, and eliminate inefficiencies. Whether a team is scaling up or refining its processes, having a reliable digital structure in place helps drive consistency and accountability. With the…
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Driving Organic Growth Through Smarter Online Strategy
In today’s fast-paced digital economy, being visible online is a core requirement, not just a nice-to-have. Businesses that appear in front of potential customers at the right time are more likely to earn trust and engagement. Whether it’s a service provider in a local town or an e-commerce brand targeting regional markets, online presence can…
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Transforming Healthcare Through Virtual Connection
The healthcare landscape continues to evolve, integrating new technologies to meet the growing demand for accessibility, efficiency, and patient-centered care. Digital health tools have become more prominent, offering innovative ways to manage chronic conditions and prevent unnecessary hospital visits. With these advancements, healthcare professionals are better equipped to maintain continuity of care from a distance.…