When you are trying to promote your business and put yourself in a situation in which you are getting more and more people coming back to your site, it is highly important that the content that you are creating is on point. Ultimately, this means ensuring that the search engines are picking up on what you are putting out there into the world. So, let’s look at a few top tips that can help in writing in an SEO friendly way.
Write for Your Audience First
When SEO first started to become a thing, and people were looking to get their content noticed, it was often the case that they would simply try to stuff in as many keywords as they could possibly get within an article. However, this is not effective in the modern world. Not only have the search engines picked up on it, but you are also doing your audience a disservice, and you are unlikely to attract many people back to your site time and time again. Writing for your audience also means ensuring that you are highly targeted and you are putting out content that they are genuinely interested in. You can always do this yourself or look to enlist the support of a professional SEO agency such as www.clickintelligence.co.uk.
Image Source – Pexels
Create Headlines that Get Noticed
As well as the imagery that you choose to use alongside the blog post, it is also the headlines that are going to get you noticed. This means ensuring that you are writing interesting and informative headlines, as well as trying to put in some humour in there wherever appropriate. Not only will the headlines be prominent on the top of your blog page, but they may also be all that is visible on any newsletters or social media posts that you are putting out there into the world. You need to be thinking about the people who are only going to be skimming and scanning the content. They are not going to read the whole piece unless you give them some interesting hooks that help to draw them into what you have created.
Source: impactplus.com article (https://www.impactplus.com/blog/seo-statistics)
Ensure Your Posts are Properly Structured
The next piece of advice that we are going to offer you is to ensure that your pieces are properly structured. Essentially, this means setting them out in a way that allows them to be read in a straightforward manner. Below the headline that we have just talked about, you are likely to want to have some digestible and manageable paragraphs in there, as well as all the subheadings that ensure the content is not too overwhelming on the page. So, think carefully about where the breaks need to be made. You should also ensure that the content is the optimal length, and this often comes in multiples of 500 words depending on how interesting and engaging the topic of the blog post happens to be.
Pick the Right Imagery
The imagery that you choose can actually have a big impact on whether or not your content gets noticed. While this is not a point about writing, it is still one that is worth taking note of. If people do not get to the content in the first place, this is obviously going to present a major problem. Again, this is a point that can really help out when it comes to drawing in people who were previously on the fence about whether or not they would like to read the piece. While stock imagery can be useful at times, you need to bear in mind that people who are on the internet all the time may well have seen the same images time and time again. With this in mind, you may well need to be providing them with something more original than they are able to sink their teeth into.
Update Old Content
Rather than leaving content to simply sit there with no additional changes made to it over time, you should always be looking at the ways in which it can be updated. Sometimes, it is going to be the case in which some of the details have become old and outdated. It may be the case that it is starting to look a little bit tired by modern standards and needs a refresh. Search engines do not only want to see the addition of new content all the time – they would also like to see that you are refreshing what you have already written. So, you should make it a habit to keep on going through your content on a regular basis to ensure that the necessary changes are being made along the way and you are not getting to a situation in which it is being left over an extended period of time.
Source: Orbit Media article (https://www.orbitmedia.com/blog/update-old-blog-posts/)
Make Sure the Right Keywords are Being Used
If there is one thing that people know about SEO, it is certainly going to be knowing that the addition of keywords is highly important. However, this does not mean that they should be simply stuffed in without a second thought. In fact, if you engage in the practice of keyword stuffing, this can actually have the opposite effect to the one that you were intending, so this is certainly going to be worth bearing in mind in all sorts of different ways. Before you actually know what keywords you should be included, it is highly important that the necessary level of research has been put in. It could also be the case that you are not going to target the keywords that are simply too difficult to gain some traction on. Instead, you may well want to go down the list to a few of the ‘lesser’ options out there.
Source Moz article (https://moz.com/learn/seo/what-are-keywords)
Think About the Links
You need to bear in mind where the links of the piece are going to fit in. Not only should there not be too many of these, but they should also be pointing the readers to interesting content on viable pages that are actually going to provide value to what you are doing. Ideally, you should be able to create the type of backlink situation in which you have other companies that are happy to put your links on their own page. This is an important part of an SEO strategy and certainly a point that should not be overlooked for any reason whatsoever.
Do Not Make the Content Overly Promotional
There is no doubt that people want to read content because it is going to provide a genuinely useful service in their lives. While you may well be looking to promote a certain service within the words, there is simply no point in focusing on it too heavily. People can spot a hard sell from a mile away, and it is more than likely that they are going to switch off from reading and go elsewhere if you are not all that careful. So, focus on the topic of the blog post to begin with and let the sale come about in a natural way rather than shoving it down their throat.
Answer a Question
One of the main reasons why people are looking for content on the internet in the first place is down to the fact they are trying to get a question answered. So, you should always start off each and every blog post with the idea of what the question is that you are trying to answer for your readers. You should be making a special effort to ensure that it is front and central right at the top of the blog post. Further down the line, you should be able to see that the thread of the question is running through the entirety of it as well. Ultimately, the more useful that you are being to people, the more likely it is that you are going to be able to convince them to keep on coming back to your website time and time again.
Image Source – Pexels
All of these points will help you out in a big way when it comes to ensuring that you have an SEO friendly approach to writing content that is still genuinely interesting and your audience wants to read. First of all, you certainly need to be writing with your audience firmly in mind – and this means not being overly promotional. Think about the question that you are trying to answer and how you are going to be able to respond to it in a way that is both succinct and interesting. At the same time, you need to make sure that it is properly structured and has the correct number of words within it as well. On top of all of this, you should be making sure that you have the right imagery supporting it as well. Proper headlines can also be another way of ensuring that people are drawn to the blog post and want to read on rather than switch off.