Emailing is one of the best and most effective ways that you can use as your marketing channel. The only challenge that you might come across when you make up your mind to settle for email marketing is that. There are not so many email marketers experts as compared to the other types of marketing. For example, Gray Vee has the back of the widely embraced social media marketing, and content marketing is covered by The Content Marketing Institute. But for email marketing the options are limited. Contrarily, today is your lucky day because in this article you are going to discover the best email marketing books that will help your small business.
What Is an Email Marketing Book
Email marketing can be defined as being the process through which one sends commercial messages via emails to people. You can send the message to an individual or a group. You can use email marketing as a platform for advertisement, solicit sales, request businesses, and you can use it to raise your brand awareness. These are just but a few ways in which you can use this system of marketing to help your small business.
What are the Advantages of Email Marketing Books
The following are some of the advantages of reading email marketing books
- Reading email marketing books is an affordable way to gain more knowledge about the marketing world.
- Most of these books contain answers to questions you have about email marketing, all you need is to pick the correct book that fits your email marketing needs.
What Is the Approximate Price Range for an Email Marketing Book
The approximate price range of an email marketing book can be between six dollars to fifteen dollars. Most of the books in this article can be found on Amazon. A link is included after each book. You can easily get more details about the book from that link.
What are the Best Email Marketing Books
Discover the best email marketing books that can help your small business. All you have to do is go for the book that suits your email marketing needs. Below are a few explanations about the listed email marketing books.
Finding the Right Massage by Jennifer Havice
Have you ever found yourself in a situation where you do not know what to say to your audience? Well, email marketing allows you to express yourself and speak out your mind. This book will help you create a web copy and in addition to that, it allows guides you through in email copywriting. A lot of marketers overlook the effects of copywriting but this book shows you all the advantages that come along with it. Finding the right massage by Jennifer Havice on Amazon
Breakthrough Advertising, by Eugene Schwartz
If you are looking for a book about copywriting, then look no further. Breakthrough Advertising is known Worldwide with all the best copywriters. Here you will learn five steps of awareness in email marketing. The following are the stages of awareness;
- Most aware
- Solution aware
- Product aware
- Problem aware
When working in email marketing, it is very important to know the stages of awareness. Having this knowledge enables you to know a perfect time and the type of email to send. It enables you to organize your channel. The stages of awareness will answer all the questions you have about email marketing. For example, you will have answers to when to send the sales emails among other questions. Breakthrough Advertising by Eugene Schwartz on Amazon
You Should Test That by Chris Goward
It is very important to know if your email marketing is working or not. To be sure about the status of your email marketing you should try conversion optimization. Through this process, you will be able to test your email marketing. You will be able to discover changes that will your conversation.
This book has all the deals you need to know about conversation optimization. The author takes you through ways on how you can prioritize and analyze the test results. This book makes email marketing possible and easy. You will be able to test every subject line, email content calls and offers you receive. The book keeps you away from committing silly mistakes. Some examples of the mistakes are tedious subject lines and multiple calls. You should test that by Chris Goward on Amazon
Duct Tape Marketing Revised and Updated by John Jantsch
This book talks about how you can find the correct and perfect audience for the message you want to pass. The author takes you through in the way you can use to discover the best market you are going to pick to spread your message to the audience. This is a good book for a person who is not sure or has doubts about venturing into email marketing. You will learn all there are about email marketing and how you can achieve the business goals you have set. Duct tape marketing revisited and updated by John Jantsch on Amazon
Platform by Michael Hyatt
Email marketing allows you to build your platform. This book takes you through easy guidance on how you can build a platform. Hyatt takes you through the stages of building your platform around the following;
- Building platform
- Expanding platform
- Including people onto the platform
- Building a strong platform
Don’t Make Me Think, Revisited by Steve Krug
This book is excellent when it comes to web designing and usage. Apart from that, the book can also be used in other types of marketing. From this book, you will learn how you can scan through designing. You will also learn how one can create a navigation site and web write. The author insists that you should. do not make me think revisited by Steve Krug on Amazon
Growth Hacker Marketing by Ryan Holiday
Holiday has a passion for writing, stoicism, and marketing. This book captures the interest of many entrepreneurs, and marketers n the business world. The author, through his Growth Hacker Marketing, shows the various ways through which the market has changed. The author explains the state of mind of the growth hacker. He makes it available to marketers irrespective of the company’s type or size. This book is a must-read, it will help you manage your business and make it grow as well. growth hacker marketing by Ryan Holiday on Amazon
Positioning by Al Ries and Jack Trout
Have you ever found t difficult to find a way to talk about your brand and your product? Do you at a time find it difficult to distinguish your competitors from yourself? Or get undecided on ways you can use to become a good leader in your industry? Well, the authors of this book are well known as experts when it comes to positioning. If you read this book, you will find all the answers to your questions. You will also learn how you can introduce your brand to your audience and make it even more interesting. Remember your brand will work miracles to make your small business pick and grow too. positioning by Al Ries and Jack Trout on Amazon
Business Model Generation by Alexander Osterwalder & Yves Pigneur
This amazing book is a little bit different from the rest. Because it all about bold explanations on concepts to do with bringing up a business from zero. Interesting right? This book will leave you wondering about the identity of your customers, your revenues, resources among other things. And why is this? The authors just want you to realize what needs to prioritized to make your business work.
You might wonder and ask yourself what all these ave to do with email marketing. The book will also help you know how to manage your email marketing business. This is a good book for marketing in general. business model generation by Alexander and Yves on Amazon
Contagious by Jonah Berger
Have you ever asked yourself why do a lot of people like to share things online? Maybe it is because they have read this book. This is because after reading this book they understand how important it is to spread your content via emails. Email marketing is more powerful than you might think. Think of it this way, if someone reads through your email and ends up liking it. He or she will forward it to a friend . in this way your information will reach a lot of people at a go. This book is a good pick, especially if you want to display your work to many viewers. contagious by Jonah Berger on Amazon
Last Word on the Best Email Marketing Books
Email marketing has a positive effect on your positioning. It helps you to have a direct personal conversation with your audience. If you get a refined position you can have a better and convenient email marketing experience. All you need is to read a book that will show you the way and also answer all the questions you have about email marketing.